MARKETING BY EMAIL

cara-marketing.blogspot - In this chapter, we will discuss definitions

email and its role, understanding email marketing,

classify email.


5.1 Definition of Email


Email is a means of sending letters over the internet

serves to improve the performance of its users because

effectiveness and efficiency and can be used by

anyone. (Fatkhul & Umar, 2017).


5.2 The Role of Email


Based on the meaning of email, both companies,

organizations, or businesses already use email for

Their daily activities are both profit-oriented

(profit oriented) or those that do not have a profit orientation

(nonprofit oriented). Following is the role of email according to

Fatkhul and Umar (2017):

- Effective and efficient communication tools. Effective because

in fast delivery and immediately received by

the recipient. Efficient because the costs incurred are very

small.

- Can send various kinds of files, such as images, videos,

graphics, programs, etc.

- Can send direct messages to many email recipients

in one time. So it can save time

because it only sends once.

- Can be used as feedback for customers who

want to provide criticism and suggestions.

- Can be used as a marketing medium (email

marketing) to find customers, serve customers,

and to maintain customer loyalty.

5.3 Definition of Email Marketing

Email marketing is giving messages about

products sent by electronic mail to consumers

or customers to make them know about

products, brands, information, about prices, their use, and

email marketing is cheap. (Chole & Dharmik,

2018).

Email marketing is a technology application

in internet business especially in the field of marketing ones

done online. (Sri & Septri, 2010).

For email marketing companies can expand

the corporate market, expand the company image, and

provides a lot of information about the company and

products to customers. For customers, goods or

the desired service can be obtained easily without

have to leave the house, because it is enough to open a website

company, selecting the desired product or service,

order, make payment transactions, then

the product or service will be delivered by the company

to customers.

So it can be concluded that email marketing

is a container that provides convenience

and benefits for sellers and buyers in selling

buy online by electronic mail. bandarq online


5.4 Email Classification


Email marketing is used very appropriately

has a positive impact on the company. One of the positive impacts

for the company is a sales turnover that goes up because of

the number of consumers that continues to grow. Here are the types of email marketing that companies often do

in promoting their products or services according to Fatkhul

and Umar (2017):

- Email Newsletter

Namely an email sent to customers and prospects

customers containing content regarding product information

or companies with the aim of increasing numbers

customer. Usually this email is accompanied by a website link

companies that direct customers or prospects

customers to visit the company's website.

- Email Transaction

Namely the email received by the customer when finished

make transactions on a website. For example when

You buy something on the company website and you're done

make a payment, then the company will send

confirm whether the transaction was successful or failed. If

success will usually be accompanied by a thank you,

completed with the name of the company, product, email, and

link / link to the website.

- Email Digest

Contains a collection of popular links from articles or products

online shop. Models are usually used by companies

who will hold an event via the website. Participant or

customers will be given information about the event

company by email.

- Email Follow-Up

Email that contains information about the product used

customers, as well as related information about the product.

This email is usually used by companies to guard

their loyalty.

- Custom Email

That is, an email sent by a provider of one type of information

to customers. In this case the customer has

register himself and are willing to be emailed by

information provider.

- Sponsor's Email

Sponsor e-mails are made by the company to the provider

newsletters with pay, and in return

company ads will be included in the email newsletter

by vendors that are followed.

Read : digital marketing


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