DIGITAL MARKETING

cara-marketing.blogspot.com - Rapid changes in technology and changing world mindsets are changing so fast, then

an entrepreneur needs to improve and deliver

changes in various marketing systems. Update

the traditional to digital marketing system is wrong

a good and effective decision for the company in

promote a product or service. Supported by technology

those who are advanced are entrepreneurs, businessmen including consumers

can feel the ease and effectiveness of digital

marketing. For entrepreneurs or digital marketing businessmen

used as an effective means of promotion and

make it easy for consumers.

Digital marketing was first created in 1999

1990s however, has been used several times before

in the 1980s. Digital marketing is becoming very

popular in 2000 - currently due to flexibility (no

bound by time and place) to run it. (Mudaliar &

Chava, 2018).

In this Chapter we will know and understand

how digital marketing has changed the marketing system

which previously (traditional marketing) led to the system

digital. How do entrepreneurs, businessmen, industry (big or

small), and SMEs get support from digital marketing

at a low cost and explore the talents of the erathis globalization. bandarq online


4.1 Definition of Digital Marketing


Use of the internet and other digital media as well

technology to support modern marketing has

gave rise to a series of labels and jargon being created

by academics and professionals. The label or jargon

referred to is like digital marketing, internet marketing

and web marketing. (Chaffey & Chadwick, 2016).

Digital Marketing is becoming a marketing system

most widely used and in demand for business people

as those who offer products or services and for the customers

buyers who enjoy the product or service. In the era

currently digital marketing is considered more effective than

another system. This is because of digital marketing

provides comfort, convenience, versatility, and more

faster than others. This doesn't just make it easy

consumers, but also as an effective tool for marketers

in reaching their target market. (Iram & Chopade,

2018).

Digital marketing is a platform that is used

by entrepreneurs, micro-investors, product-based companies,

and other units to promote that product or service

they offer. (Chole & Dharmik, 2018)

 

 

So it can be said that in digital

marketing has no and no reason because

companies can use any device like

mobile phones, tablets, laptops, televisions, backdrops as well

through social media, SEO, video, email, and many more

which can be used to promote products and services

the company.


4.2 Benefits of Digital Marketing


Following are the benefits of using marketing activities

digital marketing according to Chole and Dharmik (2018)

- Transparent Product and Service Information

With the existence of digital information that only requires

one click (internet) so that people can afford it

get detailed, clear and transparent information

regarding the product or service.

- Ease of updating product information or so

customers can get immediate updates.

There are continuous improvements and updates

regarding product or service information that continues to be improved

on site and with ease of doing

editing so customers can earn

fast updates on products or services

the.

- Comparative analysis with competitors, easy for

compare your own product or service with the product

other people.

With advances in technology, it has become very easy

to compare the products or services of a company

and products or services from other companies, so with

the existence of such comparisons can help in

improve the quality of your own product or service.

- Cheaper

The costs involved are inexpensive with digital assistance

marketing made easy to promote through

social sites, media channels, and personal email.

Read : product marketing types

 


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