MARKETING THROUGH SOCIAL MEDIA

peduli-lindungi.blogspot.com - In this Post, we will get to know more about the notion of social media, how it develops, social media for business, various kinds of marketing through social media, and proper content planning before publishing it to your social media account.

Definition of Social Media

Social media is an online media, where users can easily share, participate, and create content, which includes blogs, forums, social networks, wikis, and virtual worlds. Blogs, social networks and wikis are the most common forms of social media used by people around the world. (Fatkhul & Umar, 2017).

Social networks are a part of social media. What distinguishes social networks from social media is that social networking is an action or utilization of social media. If the goal is only to share content, it is called social media, but if there is interaction in the content it is called a social network. Examples of social networks include Facebook, Path, Instagram, Pinterest, and so on. (Fatkhul & Umar, 2017).

So it can be concluded that social media is a place that makes it easy for users to exchange information and interact with each other based on internet technology. bandarq online

Social Media Development

In this modern era, accompanied by the rapid development of technology coupled with the advancement of the internet where all people use the internet, this supports the revolution in doing business. With supporting technology, it's no wonder that everything becomes easier and more practical. The most obvious business change is the way of communication that leads to the use of social media. With the push from social media and the increasing number of digital media-enabled devices it has resulted in simultaneous digital marketing growth. The evolution that has occurred in digital media has created innovative changes and opportunities in the marketing field. If social media is utilized and used properly, in the long run, marketing carried out using social media is proven to cut marketing costs (economical). One obvious example is such as Facebook advertising which tends to be cheaper and more effective than other advertising options using seach enghine.

The following is a graph that shows how many Indonesians use the internet categorized by several occupations.

It is proven that marketing products online and through social media is very effective, seen from the large number of people who use the internet and from social media content that is frequently visited.

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