PRODUCT MARKETING TYPES

cara-marketing.blogspot.com - This chapter will discuss the types of marketing

products where there are two types, namely offline marketing and

online marketing. This chapter will also explore the benefits of

offline and online marketing.

3.1 Product Marketing

Marketing of a product or service must be done by

every company. A business will not develop if

the absence of product marketing activities in it. In

marketing activities are not just for marketing

products or services, but also must be able to make

promotions that attract and sell. However, before arriving

ketahapan marketing products or services, a company

it is necessary to plan a marketing strategy carefully.

Knowing what consumers expect is also important.

Besides, product marketing creativity is also needed

in order to attract more and more potential buyers. In this chapter we are

will discuss the types of product marketing.

3.2 Offline Marketing

Online marketing is also known as direct selling ie

the direct selling method where the producer acts as the seller

approaching its target consumers directly by offering

products or services (Basuki et al, 2017). In other words,

offline marketing is a type of marketing that is still

perform two-way communication between buyers and sellers

by meeting in person.

In their sales activities, Basuki, et al (2017)

convey that there are media used in

direct sales or offline sales, among others

such as sales promotion, personal selling, sales

direct, party sales, and point of purchase. bandarq online

3.3 Online Marketing

According to I'in and Orland (2013) online marketing

is a marketing process that uses the internet

(online media) where potential customers can get

information about the products offered, do

sale and purchase transactions, and conduct a review (assessment) of

product purchased.

According to Goldman Sach quoted by I'in and Orland

(2013) business models in online marketing are divided into six

types, including:

- Connectivity, internet-based business.

- Context, provide services with information and entertainment.

- Content, services in the form of text or images.

- Cummunication, using interactive media.

- Community, build a digital community with the media,

web chat, web mail, etc.

- Commerce, internet-based business activities.

 Read : marketing strategy


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