Social Media For Business

Cara-marketing.blogspot.com - On social media. And after all the company still has to know and understand how customers and stakeholders are connected in the business. By understanding and understanding what customers, stakeholders and employees want, promotional activities will be more significant and will get a better response to a more competitive marketplace and opportunities. (Dave & McKee, 2010)

Most businesses have benefited from social media planning and using social media as a key part of their marketing. However, if the company does not have the resources, knowledge or time to be active on social media, then it is better not to use social media. (Miles 2014, 39).

Social media is a relatively inexpensive way of marketing. By marketing products on social media, companies can promote their products and services for a small fee. With the right strategy the company can reach more customers. (Sedrati, 2015) bandarq online

Kinds of Marketing Through Social Media

From the previous explanation of online business or marketing, it can be said that social media is an effective and efficient breakthrough in marketing a product. Following this, Fatkhul and Umar (2017) describe various types of marketing through social media.

Facebook, currently still occupies the highest position as a social media that is often used by Indonesians.

- Twitter, is another social media alternative to promote seller's products or services.

- Pinterest, can be used as a means of online marketing, where in its presentation by displaying a certain topic in an image that is designed to be very attractive.

- Linkedin, is a business-oriented professional social network.

- etc

 

Content Planning

In digital marketing, creativity is indispensable. Creating interesting and eye-catching content will attract customer curiosity and the role of content in product marketing through digital marketing is an asset that is forever intellectual property rights.

Content on social media is easy to plan and schedule before publishing. Companies can create calendars for content publishing as a form of their planning for the next day, week, or month for their posts on social media platforms. Scheduling social media content can be very meaningful and

shortens time but not everything can be prepared before publishing. Content planning provides flexible, real-time and accurate content that can be added as weekly progress.

The conclusion is when planning social media content, a marketer must think about the upcoming events, the products to be released, the posting schedule on each marketing channel, how much content is needed, and what images can be created before publishing the content.

read : marketing-through-social-media

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