Marketing

cara-marketing.blogspot.com - In an organization or company, marketing activity is one of the most important roles, because this activity is directed to be able to create a turnaround in the organization or company in maintaining its survival. Besides, marketing activities are also carried out by companies or organizations to achieve goals that are in line with expectations. The following is the definition of marketing according to some experts.

Definition of Marketing

According to Philip Kotler, quoted by Syaifudin (2013), it is said that: “Marketing is a social process by which individuals or groups get what they need and want by creating, offering, and freely exchanging products and services of value with other parties. "

According to Shinta (2011) says that marketing is a process and managerial that makes individuals or groups get what they need and want by creating, offering and exchanging products of value to other parties or all activities related to the delivery of products or services starting from producers. to consumers. "

According to J. Stanson quoted by Swastha (2008) states that marketing is a whole system of business activities that is shown to plan, determine prices, promote and distribute goods or services that satisfy the needs of both existing and potential buyers. " So it can be interpreted that marketing is an important part of a business activity where there is planning, pricing, forms of promotion, and how activities are related to product delivery before marketing the product or service to consumers. Bandarq Online

1.2 Marketing Purpose.

The existence of a marketing objective in business activities motivates the survival of the organization or company. The following are some examples of marketing goals, namely, to get maximum profit, gain a large market share, and for example, to be able to face competition. According to Zaman (2017) it is said that the purpose of marketing is to increase product sales, both in quantity and quality.

 

1.3 Marketing Mix

Kothler and Keller 2007 quoted by Selang (2017) said that in the marketing mix there is a marketing tool consisting of products, prices, promotions, and places that the company will use in achieving its goals. The following is an explanation of the marketing mix:

1.3.1 Product

Product is anything that can be offered to the market to be noticed, obtained, used, or consumed that can fulfill wants or needs. According to Kotler (2009) in Hermawan (2015) classifies products into several types such as: - Classification based on durability or whether or not they are tangible.

1.3.2 Price

Selang (2013) states that the definition of price is the amount of money (plus several products) needed to get a number of combinations of products and services. So it can be said that price is the only element of the marketing mix that generates and generates income. Tjiptono (2004) quoted by Hermawan (2015) states that there are four types of pricing goals, namely: - Profit-oriented goals - Volume-oriented goals - Image-oriented goals - Price-oriented goals Example in the Thai Tea beverage business, pricing determined by the size of the Thai Tea cup, the variety of flavors, and the addition of toppings such as chocolate, cheese, pudding, bubble.

1.3.3 Place

 According to Hermawan (2015) in determining the place, determining the location, distributor or outlet is very important for companies because the place is something that consumers can see to buy the goods offered. Example: Determining a location for an entrepreneur who has a Thai Tea business. If you want to get a quick profit, the location chosen is close to a shopping center, road, or near a school.

1.3.4 Promotion

Sales promotion is an important element in marketing activities for products or services. It can be said that promotion is one type of communication that is often used by marketers in marketing their products or services. Hermawan (2015) states that basically promotional activities are intended to communicate products or services to the target market to provide information about features, uses, and existence to change attitudes or encourage people to act (buy).


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